USA Pro Challenge partners with Sierra Nevada

USA Pro Challenge announced they will part ways with Colorado-based New Belgium Brew Co. and have brought back California Based Sierra Nevada Brewing Co.

“Sierra Nevada was such an important partner during the inaugural edition of the USA Pro Challenge in 2011, and we’re looking forward to having them back for many years,” Shawn Hunter, CEO of Pro Challenge, said in his organization’s news release. “With roots in the sport of cycling, Sierra Nevada will bring the company’s signature brews to our huge crowds of cycling enthusiasts.”

What are your thoughts? Do you think the Colorado Pro Challenge should have a Colorado based beer sponsor?

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